A 6-Month Certification + Integration Experience
YES,
BY DESIGN
You're already getting the yes. This is where you
understand exactly why — and double it.
You're already good at this.
The sales are happening, the clients are glad they came, and the business works. From the outside, there's nothing to fix.
But you're the kind of person who knows that "working" and "fully realized" are not the same thing. You know that there's always another level — a version of your selling where the yes comes with an ease you haven't quite touched yet. Where you're not relying on instinct and momentum to carry a conversation, because you understand the person in front of you so completely that the close is almost a formality.
That gap isn't a flaw in your business. It's the signature of someone operating near the top of their current understanding — and sensing there's a deeper one. Most people at your level keep reaching for more volume: more content, more calls, more launches. The real leverage isn't more. It's deeper. The same offer, the same audience, understood at the level of buyer psychology — and suddenly everything you're already doing converts differently.
There's a version of your selling where the yes is almost inevitable. You haven't met her yet.
The leverage you're missing isn't more volume, more funnels, or more content. It's the depth of your read on the buyer. When you understand the human in front of you at the level of behavioral science, every asset you already own — your messaging, your offers, your conversations — starts converting at a rate it never has. Same audience. Same offer. A fundamentally higher yes.
Here's the thing about being successful: it quietly hides the cost of the yeses you're not getting.
When revenue is healthy, it's easy to never notice the percentage of buyers who admired your work and still didn't move — the ones a deeper understanding would have converted. That's not lost revenue you feel. It's lost revenue you never see. And it compounds every single month.
The leverage of this work is highest precisely when things are already working, because you're amplifying on a base that's already substantial. A meaningful lift in how your content, copy, and conversations convert doesn't add to a struggling business — it multiplies an established one. The earlier you install that understanding, the longer it compounds in your favor.
Practically, the certification runs live only four times a year — but you don't wait for a date. You begin the day you join, so the depth is already building before your cohort kicks off.
The SHAPE to Scale Method™
Yes, By Design is a six-month program with your certification embedded inside it, built on one framework: the SHAPE to Scale Method™ — behaviour science applied to growth. It isn't here to fix what's broken. It's here to refine and amplify what's already working, and engineer the next level of conversion across everything you do.
Five stages, each built on a behavioural principle:
Scope
Locate the hidden leverage in what you're already doing well, and see exactly where even your strong conversions quietly lose buyers.
Hone
Sharpen your positioning and messaging so your content and copy attract qualified buyers who arrive already primed to say yes.
Acquire
Bring that depth into the conversation, so closing happens with the ease that only deep buyer understanding creates.
Prove
Build delivery that produces visible results, so clients stay and your margin compounds.
Expand
Generalize the method across your offers and channels so the whole engine scales well beyond you.
You don't consume this like a course; you build it into your business. You begin the day you join, move through the early stages on your own runway, go live with your cohort for the certification, then prove and expand it — finishing certified, with a selling system that converts with new ease and holds up without you carrying it. And because several cohorts share the room at once, you're surrounded by operators at your level and a step beyond it.
This is what takes a business that already sells well and turns it into one that sells by design.
Six months. One container.
Your certification lives inside it.
Yes, By Design is a six-month program with the full certification embedded — not a separate purchase, not an upsell. You begin the day you join, build through a self-paced runway, then move through the method live alongside your cohort.
You begin the moment you join.
No waiting for a start date. The instant you're in, your access opens and the work begins — so your momentum never has to pause.
Self-paced foundation.
Move through the behavioral-science core of the SHAPE to Scale Method™ at your own pace, building the buyer-psychology fluency everything else is built on.
The six-month container.
The program runs live four times a year. Inside it, you apply the method to your real offers and conversations alongside a room of sellers operating at your level.
Your certification.
The certification isn't a separate track — you earn it as you complete the method. A credential rooted in behavioral science that you can feature across your brand and marketing.
Prove & expand.
You leave with a repeatable, fully built system — and the buyer understanding that keeps multiplying what's already working long after the six months are over.
Everything you need to understand the buyer this completely.
The SHAPE Curriculum
The full behavioral-science core — Scope, Hone, Acquire, Prove, Expand — built to be understood and applied to real conversations immediately, at your own pace.
Live Cohort Calls
Across the six months, we apply the method to your real offers, real conversations, and real buyers — alongside a room of sellers operating at your level.
Your Personal System
You don't consume this like a course — you build it. You leave with a fully built, repeatable selling system tuned to your voice, your offers, and your specific buyer.
Hot Seat Sessions
Bring a real sales conversation into the room. We diagnose what's happening beneath it, find the upstream lever, and refine your read until the yes moves.
The Room
Proximity to founders doing this work at the same altitude. Several cohorts share the room at once — the caliber of thinking here is part of the offer.
Your Certification
Earned as you complete the method — embedded in the program, never a separate purchase. A behavioral-science credential you can feature across your brand.
Kieva Hranchuk, PhD.
Behavioral scientist. Buyer-psychology strategist. PhD from Columbia University. The person you come to once you've outgrown sales advice and want the actual science of why people decide.
You've outgrown sales advice. You don't need another framework borrowed from someone's personality and sold as universal. What moves you now is the layer underneath the tactics — why a specific buyer decides what they decide — and almost no one teaching sales can actually take you there.
Dr. Kieva Hranchuk can. She's a behavioural scientist with a PhD in Behavior Analysis from Columbia, over twenty years spent studying and applying how behaviour actually changes, and ten-plus peer-reviewed publications behind her. She began her career using evidence-based behavioural science to create durable change in the most demanding settings imaginable, long before she ever applied it to business. She's a professor, a founder, and a mother of three — and her forthcoming book, The Science of Yes, is this body of work made plain.
For someone at your level, that's the difference that matters: not more selling energy, but the genuine science of buyer behaviour, delivered by a peer who can explain the mechanism and help you wield it with precision.
Her credentials & work
- PhD in Behavior Analysis, Columbia University, New York City
- Author of 10+ peer-reviewed academic publications in behavioral science
- 20+ years of experience studying and applying behavior change
- Full-time professor, founder, and mother of three
- Forthcoming book: The Science of Yes: Buyer Behavior Shaping for Strategic Sellers
Through her teaching, speaking, and programs, Kieva helps already-successful founders find the next level of yes — and feel genuinely good about how they got there.
Real sellers. Real results.
Real psychology at work.
Since hiring Kieva 6 weeks ago, I've hired 6 new clients and added multiple 4 figures to my monthly recurring revenue. Kieva also gave me the confidence to burn down aspects of my business that were no longer serving me, and build a business that I love. I can't recommend Kieva's work enough!
Before working with Kieva, I dreaded selling. I felt awkward every time I made an offer, and my launches were unpredictable. After implementing her behavioral frameworks, my last launch generated my highest return to date, and it felt calm, strategic, and aligned. I finally understand why people say yes, and that knowledge completely changed my confidence.
I used to have random income spikes followed by stressful dry months. Within six months of applying Kieva's decision-design approach, my revenue stabilized enough that I hired my first full-time team member. I no longer feel like I'm guessing in my business. Sales feel engineered, not accidental.
I was one of those "I hate selling" entrepreneurs. I thought I just wasn't cut out for it. Kieva's methodology reframed everything. Once I understood buying as behavior instead of persuasion, I actually started enjoying the sales process. I don't feel pushy — I feel powerful. And my conversions have increased exponentially.
After restructuring my offers using her frameworks, I increased my average client value by 35% without raising my workload. That shift allowed me to hire a VA and a marketing assistant. The best part? I'm not chasing people anymore. My sales conversations feel intentional and grounded in trust.
Kieva didn't just help me make more money — she changed how I see myself as a business owner. I went from underpricing and overexplaining to confidently holding premium rates. In the last year, I've crossed into consistent five-figure months, hired support, and actually enjoy selling. I finally feel like a CEO, not a hustler.
Once you understand the buyer at this depth, you cannot sell from anywhere shallower again.
That is what this program is designed to create. Not a marginally better close rate — a fundamentally different relationship with the entire selling conversation. One where the yes emerges from clarity rather than pressure, and where the level you're operating at quietly resets to a new normal.
For you, the math is almost embarrassingly simple.
You already have the audience, the offer, and the sales. This work raises the rate at which all of it converts — and a lift in conversion, applied across content, copy, messages, and live conversations on a revenue base your size, doesn't add. It multiplies. The goal here isn't incremental; it's doubling what's already working and building the system to scale it.
Now the other side. The cost of doing nothing at your level isn't decline — it's a ceiling that looks comfortable. It's every buyer who almost said yes and didn't, every month your conversion holds flat while it could have compounded, every competitor who understands the buyer a little more deeply than you do and quietly wins the ones you both wanted. None of that shows up as a loss. It shows up as a plateau you could have left years earlier.
You didn't get here by settling for "good enough." The only real question is how much higher the ceiling goes once you understand the buyer this completely — and how soon you want to find out.
We're so excited to connect.
Step 1
Fill out the quick application below.
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Step 2
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Step 3
I'll personally get back to you within 24–48 hours.
I review every application myself and connect with you directly to talk through whether we're the right fit.
Applications are reviewed personally. You'll hear back within a few business days.